EVALUATING THE IMPACT OF UPDATED STRATEGIES TOWARDS BLOOD DONOR RECUIRETEMENT, RETENTION AND CHALLENGES IN THE SOUTH PUNJAB, NEED TO MOTIVATE THEIR HEARTS AND A PAT ON BACK

Abstract

Introduction: Blood donation is the very important therapeutic solution in modern era across the world specially the area where the technology and awareness are in limited step like different cities Pakistan. It faces challenges like socio-cultural misconceptions, motivational barriers, and infrastructural limitations. The study is design to investigate the factors influencing blood donation. Methodology: The study is comprised of total 120 participants which include 90 survey respondents and 30 structured interviewed which contain healthcare professionals, representatives of blood organizations, and community leaders. Quantitative data contain donor behavior, motivational factors, and demographic characteristics, while qualitative data, gathered through semi-structured interviews, examined socio-cultural and logistical barriers. Different statistical analysis performed including chi-square tests, t-tests, and logistic regression. Thematic analysis was also performed Results: The results from the respondents include 53.4% were regular donors, with saving lives 47.8% as the primary motivation. Educational level is the key component influenced donor awareness significantly (p < 0.05). Regular donors had higher motivational scores than first-time donors confrm through t testing. Logistic regression finds that higher education and recognition programs is the key player. In thematic analysis show the cultural stigmas, myths, and inadequate infrastructure are the major barriers. Conclusion: Education, Awareness and motivational support strongly impact the donor’s population. Educational awareness program and infrastructural development are essential to address barriers. Future strategies should prioritize culturally tailored interventions to improve donation rates in the rural areas.