THE STUDY ON THE LINK BETWEEN SHORT-FORM VIDEO CONSUMPTION (REELS) AND ATTENTION SPAN OR ANXIETY IN YOUNG ADULTS

Abstract

This study investigates the relationship between short-form video consumption, particularly Reels, and its effects on attention span and anxiety levels among young adults. It addresses the critical issue of whether increased engagement with these rapidly consumed visual media formats is correlated with diminished cognitive focus and heightened anxiety, using quantitative data collected from video consumption patterns, attention span assessments, and self-reported anxiety levels of participants. The findings reveal a significant negative correlation between the frequency of Reels consumption and measured attention span, alongside a notable increase in anxiety symptoms reported by participants. These results suggest that frequent engagement with short-form videos may contribute to cognitive overload and emotional distress, highlighting the potential risks associated with this form of media consumption in a demographic that is heavily targeted by digital platforms. The significance of these findings underscores the urgent need for healthcare providers and mental health professionals to understand the psychological implications of excessive short-form video consumption, as they may inform preventive measures and interventions aimed at promoting healthier media usage habits among young adults. Consequently, this research not only adds to the growing body of literature on media psychology but also calls for a reevaluation of content consumption patterns, advocating for awareness and educational initiatives that could mitigate the adverse effects of such rapid media engagement on mental health.