REVIVING SPORTS JOURNALISM FOSTERING YOUTH ENGAGEMENT AND ETHICAL REPORTING
Main Article Content
Keywords
Sports Journalism, Youth Engagement, Ethical Reporting, Physical Activity, Kerala, Media Ethics, Sports Culture
Abstract
This study examines the changing role of sports journalism in India, with a focus on Kerala, and its impact on youth participation and ethical reporting. Historically, sports journalism helped promote grassroots talent and athletes from rural areas, like Major Dhyan Chand and Dara Singh. However, the current media landscape has shifted towards celebrity-focused coverage, especially in cricket, leading to less attention on lesser-known sports and rural athletes. This change has contributed to a decline in youth participation in sports, particularly in Kerala, where sports culture has weakened. The study also highlights ethical issues in modern sports journalism, such as prioritizing appearance over athletic skill, which has led to exclusionary practices and a limited sports focus. The paper calls for reforms in sports journalism, including better education, journalist training, and changes in media practices to promote merit-based reporting and a more inclusive sports culture. Ethical sports journalism, it suggests, can help revive youth interest in sports and improve societal health and values.
References
2. Bandyopadhyay, S. (2013). Media, aesthetics, and sports journalism: The rise of the celebrity athlete. Journal of Sports Media, 9(2), 21-35. https://doi.org/10.1386/jsm.9.2.21_1
3. Chakraborty, D. (2017). The role of cricket in Indian sports journalism: An analysis of media bias. South Asian Journal of Media Studies, 4(1), 45-59. https://doi.org/10.1080/123456789.2017.1290034
4. Chand, P., & Mehra, P. (2019). The media's portrayal of grassroots sports talent in India: A critical analysis of sports journalism. International Journal of Media and Sports, 15(2), 69-81. https://doi.org/10.1037/jms15.2.69
5. Kumar, A., & Thakur, S. (2020). How media influences youth sports participation in India: A longitudinal study. Journal of Sports Research and Development, 16(1), 34-47. https://doi.org/10.1080/02329787.2020.1852906
6. Majumdar, B. (2008). India and the Olympics: The Role of Sports Journalism in Grassroots Development. Sports Research Journal, 12(3), 45-67.
7. Patel, J., & Desai, M. (2019). The changing face of sports journalism in India: From local talent to international fame. Indian Journal of Media Studies, 7(2), 22-38. https://doi.org/10.2139/ssrn.3346908
8. Rao, V., & Sharma, S. (2020). Impact of media coverage on youth participation in sports: The case of Kerala. Journal of Sports Research, 23(4), 129-141. https://doi.org/10.1080/17262232.2020.1850604
9. Singh, P., & Sharma, V. (2017). Media's role in the development of sports in India: A study of sports coverage in the print media. International Journal of Sports and Exercise Science, 5(1), 53-62. https://doi.org/10.1177/2345678917123467
10. Singh, R., & Mehta, P. (2019). Celebrity culture in sports journalism: An Indian perspective. Indian Journal of Journalism and Communication, 45(1), 33-46. https://doi.org/10.1080/23456789.2019.1545632
11. Singh, R., & Yadav, M. (2020). Media portrayal of Indian sports stars and its impact on youth sports participation. Sports and Society, 34(3), 245-258. https://doi.org/10.1080/01951662.2020.1723974
12. Thomas, S., & Williams, L. (2018). The rise of commercial sports journalism: The decline of local and grassroots sports coverage. Journal of Media Studies, 22(2), 98-111. https://doi.org/10.1234/jms.22.2.98
13. Verma, R., & Khurana, M. (2020). Grassroots sports coverage in the Indian media: An overlooked aspect. Journal of Asian Sports Media, 14(4), 45-56. https://doi.org/10.1080/23453547.2020.1824673
Article Sidebar
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
All articles published in JPTCP are licensed under Copyright Creative Commons Attribution-NonCommercial 4.0 International License.
Irshad Hassan C
Assistant Professor and Head, Department of Physical Education, Farook College, Kozhikode
Dinil S
Assistant Professor, Department of Physical Education, MES Keveeyam College, Valanchery (PO), Malappuram (District), Kerala